Society of
Children's Book Writers
and Illustrators

SCBWI Sydney — Marketing Magic

Date(s) - 20/May/2018
1:00 pm - 3:30 pm

Woollahra Library, Sydney
451 New South Head Rd - Double Bay, NSW 2028


Marketing Magic

You have almost finished your book, you have taken it through the many drafts, the artwork is almost done, it feels like all that hard work is coming to an end….BUT now to the fun part….how to make sure your book makes a splash when it’s launched.

Whether you’re pre-published, have one or many books published, it is important to promote your books so they find their way into the hands of readers who will love them. This process begins long before the book hits the shelves. But how do we do it? Where do we start? And is it the same strategy for each book?

Luckily for us, highly experienced marketing expert, Jacqui Barton, is here to help! Jacqui will answer all our marketing questions and give practical and simple advice on how to build that profile and create the best conditions for your book’s successful release.

One aspect that can help a book’s launch is a good book review. To that end, SCBWI are very excited to announce that we are launching our very own SCBWI reviews. The very talented and highly experienced, Angie Schiavone, will soon begin a regular review of SCBWI books called, Angie’s Reviews. We will get back to you soon about how this will work.

Hope to see you at a SCBWI event soon.


Program (draft)

1-1.15pm—Welcome and update on SCBWI Events with Susanne Gervay

1.15-2pm—Marketing Magic with Jacqui Barton

2-2.30pm—Afternoon Tea and Networking

2.30-3.15pm—Angie’s Reviews with Angie Schiavone




CLICK HERE to Book at TryBooking
SCBWI Members $25 • Non-members $35




Jacqui Barton is the Education and Marketing Manager at HarperCollins Publishers. She manages their education list, conducts research, liaises with teachers and educational organisations and looks after the marketing of education titles across the business. She completed a Master’s in Education focusing on learning and development. Her area of interest is middle grade fiction, a career highlight is working alongside Jackie French. She has been in the publishing industry for over twenty years having worked for Scholastic Australia, Pearson Education and now for HarperCollins Publishers.

We are so lucky to have Jacqui speak to us all about how to market yourself and your book. Even if you are pre-published, Jacqui will give advice about how to build your profile so that when your book is launched, you will already have a healthy presence that will make sure your book is seen and loved.


Angie Schiavone was a book lover from birth. She’s worked as a bookseller, has a Master of Arts in Children’s Literature, and was the children’s and YA book reviewer for The Sydney Morning Herald for many years. Angie has been a judge for the NSW Premier’s Literary Awards, a restaurant reviewer and editor for The SMH Good Food Guide, and a cookbook editor. She’s also a mum to two book and food-loving kids.